Demand Generation & Field Marketing Manager
Doosan Robotics Europe
We're looking for a Demand Generation & Field Marketing Manager, Europe to help build and execute the marketing programs that turn priority industrial automation segments into qualified leads and pipeline for Doosan Robotics Europe.
It is a commercial marketing role focused on generating demand, supporting lead conversion, and contributing to measurable pipeline growth across Europe.
In this role, you will plan and execute integrated lead generation activities across digital marketing, events, trade shows, webinars, partner marketing, and sales follow-up programs. You will play a key role in connecting Doosan Robotics' collaborative robot solutions with the right customers, industries, and applications across the European market.
This role will require close collaboration with Doosan Robotics' Global Cobot Marketing Team in Korea, as well as regional Sales, channel partners, Product, and Application teams, to adapt global campaign assets and messaging for Europe and execute effective regional programs.
Join us in driving innovative robotics solutions forward and turning market opportunities into meaningful sales impact across Europe.
Aufgaben
[Responsibilities]
• Demand Generation Program Execution
Support and execute regional demand generation programs for key industries, applications, and customer segments across Europe, with clear goals for lead generation, lead quality, and pipeline contribution.
• Digital Campaign Management
Plan and execute digital marketing activities including email campaigns, landing pages, webinars, paid media tests, retargeting, and campaign follow-up workflows to drive inbound and outbound lead generation.
• Events, Trade Shows & Field Marketing
Own and support marketing activities for industry events, exhibitions, trade shows, customer seminars, and partner events across Europe, ensuring strong pre-event promotion, on-site lead capture, and post-event follow-up.
• Lead Management & Sales Alignment
Work closely with Sales and channel partners to improve lead handling, campaign follow-up, nurture coordination, and lead-to-opportunity conversion. Help ensure marketing-generated leads are properly tracked, qualified, and acted upon.
• Regional Content & Messaging Adaptation
Adapt global campaign materials, product messaging, and application content for European audiences, industries, and markets in collaboration with HQ and internal stakeholders.
• Content & Marketing Asset Support
Support the creation and localization of campaign assets including presentations, brochures, email content, webinar materials, social posts, and simple promotional video content. Basic video editing capability is a plus for creating or adapting regional marketing materials.
• Partner / Channel Marketing Support
Support joint marketing initiatives with distributors, partners, and system integration channels to expand regional reach and generate qualified demand.
• Marketing Operations & Performance Tracking
Track campaign performance, lead sources, funnel metrics, and event ROI using CRM and marketing tools. Provide regular reporting and insights to improve campaign effectiveness and marketing contribution.
• Cross-Functional Collaboration
Coordinate with Global Marketing, Sales, Product, Application Engineering, and external vendors/agencies to execute campaigns with speed, consistency, and accountability.
Profil
[Job Requirements]
- Bachelor's degree in Marketing, Business, Engineering, or a related field
- Around 5 years of experience in B2B marketing, demand generation, field marketing, or lead generation roles, preferably in robotics, industrial automation, manufacturing technology, or related technical industries
- Hands-on experience executing integrated marketing programs across digital channels, events, trade shows, webinars, and partner marketing
- Strong understanding of B2B lead generation and funnel management, including campaign follow-up, lead qualification, and sales collaboration
- Ability to translate technical product capabilities into clear, customer-oriented value propositions for industrial audiences
- Experience using CRM systems and lead management tools to track leads, manage campaign performance, and support sales follow-up; Salesforce experience is strongly preferred
- Experience with email marketing and marketing automation platforms for campaign execution, lead nurturing, and reporting is preferred
- Basic skills in video editing or multimedia content adaptation are a plus
- Comfortable working in a cross-functional and international environment, including collaboration with HQ, regional Sales teams, and channel partners
- Strong organizational and project management skills, with the ability to manage multiple campaigns and events across different European markets
- Data-driven, proactive, and execution-oriented mindset with a strong sense of ownership
- Business-level English required; additional European language skills are a plus
- Willingness to travel across Europe for trade shows, customer events, and partner activities as needed
Wir bieten
Working Conditions
- Employed by Doosan Robotics Europe
- Combination of branch office-based work and field service activities
- The role consists primarily of service ticket management, technical coordination, robot repair, and service-related administrative tasks
- On-site visits to dealers or customer sites may be required depending on service needs
- Regular communication and collaboration with Doosan Robotics HQ and European partners
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