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<h2>Welcome to Glow25!</h2>
<p>We are a dynamic, fast-growing Beauty &amp; Pro-Aging company based in Berlin – with a heartfelt mission: <strong>creating glow moments.</strong> For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine.</p>
<p>For us, work is more than just productivity – it should inspire, excite, and bring joy. And this is where you come in! We are growing fast and are looking for smart, empathetic people who are eager to build something special with us.</p>
<p>Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you!</p>
<h2>These are our current challenges and future goals:</h2>
<p>As a <strong>Team Lead Conversion Content (all genders)</strong> at Glow25, you'll be the strategic and creative backbone of our paid media function. You combine a strong performance mindset with creative thinking and lead our Conversion Content team with clarity, energy, and focus. Your mission: to drive iterative, high-performing ad production.</p>
<p>You’ll develop cross-channel creative strategies, turn product insights and customer data into testable ad concepts, and orchestrate a smooth, data-driven creative workflow with your team of copywriters, video editors, project managers, and UGC creators.</p>
<h2>This is where we need your support:</h2>
<ul>
<li><strong>Team leadership</strong>: You’ll take on direct leadership of our Conversion Content team – from copywriters and video editors to project managers.</li>
<li><strong>Creative strategy</strong>: You own the strategic direction for our paid creatives across Meta, TikTok, Native and other platforms – in alignment with performance and new customer acquisition goals.</li>
<li><strong>Briefing &amp; testing</strong>: You translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying.</li>
<li><strong>Creative operations</strong>: You coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow.</li>
<li><strong>Cross-channel alignment</strong>: You work closely with the Brand team to ensure consistency and creative synergy across touchpoints.</li>
</ul>
<h2>You have the following experience:</h2>
<ul>
<li><strong>4–6 years of relevant experience in performance marketing or creative strategy</strong></li>
<li><strong>Strong understanding of Paid Social</strong> (Meta, TikTok) and/or Native Advertising</li>
<li>Experience in <strong>creative testing &amp; iteration</strong>: confident in analyzing performance KPIs like hook rate, CTR, ROAS</li>
<li><strong>Performance-first mindset:</strong> You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growth—no fine art, just full-throttle impact.</li>
<li>Proven track record in <strong>managing creative teams</strong> – ideally with direct leadership responsibility</li>
<li><strong>Solid grasp of digital funnel mechanics</strong> – from ad to landing page to conversion</li>
<li><strong>Skilled in prioritization, briefing, giving feedback, and leading retrospectives</strong></li>
<li>Strong communicator and <strong>stakeholder manage</strong>r – especially with Brand, Media, Product, and CRM teams</li>
</ul>
<h2>That's something you can look forward to:</h2>
<ul>
<li><strong>Flexible working hours and time tracking.</strong></li>
<li><strong>Unlimited access to the latest courses</strong> on tech, business, leadership and mental/physical well-being.</li>
<li><strong>A generous 40% discount</strong> on our entire range in the shop.</li>
<li><strong>30 days of vacation</strong> + the option to take up to 10 days of unpaid leave – because sometimes you just need a little break.</li>
<li><strong>Company health insurance</strong> that covers additional services worth up to €600 per year (e.g., vision aids, dental cleanings, etc.).</li>
<li><strong>Glow Card:</strong> With your prepaid credit card, you can shop at selected providers in your area. <strong>Each month, you'll receive €50</strong>, giving you an annual bonus of €600!</li>
<li>After passing your probation period, we offer a <strong>company pension plan</strong> with an annual contribution of at least €600. And here’s the best part: if you contribute to the plan yourself, we’ll add an extra 20% on top.</li>
</ul>
<h2>Yay! You've made it this far!</h2>
<p>But there’s one more thing we want to say: <strong>Don’t hesitate!</strong> Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.</p>

Team Lead Conversion Content (all genders)

<h2>Willkommen bei Glow25!</h2>
<p>Wir sind ein dynamisches, schnell wachsendes Beauty- &amp; Pro-Aging-Unternehmen aus Berlin. Unsere Herzensmission: Glow-Momente, die bleiben – für unsere Community und für uns als Team.</p>
<p>Arbeit darf bei uns inspirieren, begeistern und Spaß machen. Dafür suchen wir smarte, empathische Menschen, die Verantwortung übernehmen und mit uns wachsen.</p>
<p>Werde Teil von Glow25 und hilf uns, Schönheit neu zu definieren. Wir freuen uns auf dich!</p>
<h2>Das sind unsere aktuellen Herausforderungen und perspektivischen Ziele:</h2>
<p>Als Creative Strategy Lead (all genders) bei Glow25 bist du das strategische und kreative Rückgrat unserer Paid-Media-Funktion. Du vereinst eine starke Performance-Mentalität mit einer Kombination aus datengetriebenem und kreativem Denken und führst unser Ad-Creation-Team mit Klarheit, Energie und Fokus. Deine Mission: iterative, leistungsstarke Anzeigenproduktion vorantreiben.</p>
<p>Du entwickelst kanalübergreifende Creative-Strategien (<strong>Paid Search, Paid Social, Native Ads</strong>), verwandelst Produkt-Insights und Kundendaten in testbare Anzeigenkonzepte und orchestrierst einen reibungslosen, datenbasierten Creative-Workflow mit deinem Team aus Long- und Short-Form-Copywriter:innen, Video-Editor:innen, Projektmanager:innen und UGC-Creator:innen.</p>
<h2>In diesem Bereich brauchen wir Deine Unterstützung:</h2>
<ul>
<li><strong>Team leadership</strong>: Du übernimmst die disziplinarische und fachliche Leitung unseres Ad Creation Teams (Copywriter:innen, Video-Editor:innen, Projektmanager:innen, UGC Creators).</li>
<li><strong>Creative strategy</strong>: Du verantwortest die strategische Ausrichtung unserer Paid-Creatives entlang von Plattformlogiken (Meta, TikTok, Native) und Performance-Zielen.</li>
<li><strong>Briefing &amp; testing</strong>: Du formulierst kreative Briefings, entwickelst Testing-Roadmaps und priorisierst Kampagnen nach Impact und Geschwindigkeit – gemeinsam mit Media Buying.</li>
<li><strong>Creative operations</strong>: Du sorgst für transparente Abläufe, Kapazitätsplanung und einen reibungslosen kreativen Workflow.</li>
<li><strong>Cross-channel alignment</strong>: Du arbeitest eng mit unserem Brand-Team zusammen, um eine konsistente und zugleich performance-getriebene Markenbotschaft sicherzustellen.</li>
</ul>
<h2>Du bringst folgende Erfahrungen mit:</h2>
<ul>
<li><strong>MUSS</strong>: <strong>Erfahrung mit UGC-Ads, Image-Ads, Video-Ads, Advertorials, Sales Pages und Long-Form-Content</strong></li>
<li><strong>4–6 Jahre relevante Erfahrung in Performance Marketing oder Creative Strategy</strong></li>
<li>Fundiertes Verständnis von Paid Social (Meta, TikTok) und/oder Native Advertising</li>
<li>Erfahrung in Creative Testing &amp; Iteration: sicher in der Analyse von <strong>Performance-KPIs wie Hook Rate,</strong> <strong>CTR, ROAS</strong></li>
<li><strong>Performance-first-Mindset:</strong> Du priorisierst Ergebnisse vor Ästhetik; du verstehst, dass unsere Ads Wirkung zeigen und echtes Wachstum treiben müssen – keine hohe Kunst, sondern Vollgas-Impact.</li>
<li>Nachweisliche Erfolge in der <strong>Führung von Kreativteams</strong> – idealerweise mit direkter Führungsverantwortung</li>
<li>Solides Verständnis der Mechaniken digitaler Funnels – vom Ad über die Landing Page bis zur Conversion</li>
<li>Versiert in Priorisierung, Briefing, Feedbackgabe und der Leitung von Retrospektiven</li>
<li><strong>Starke Kommunikations- und Stakeholder-Management-Fähigkeiten</strong> – insbesondere mit Brand-, Media-, Product- und CRM-Teams</li>
</ul>
<h2>Darauf kannst du dich freuen:</h2>
<ul>
<li>Flexibel arbeiten, wie’s zu dir passt. Arbeite wann und wo du am produktivsten bist - mit flexiblen Arbeitszeiten und smarter Stundenerfassung.</li>
<li>Homeoffice? Aber richtig! Wir statten dich aus: 500 € bekommst du einmalig, um dein perfektes Homeoffice einzurichten.</li>
<li>Top ausgestattet, von Tag eins. Mac oder Windows - du entscheidest selbst, womit du am liebsten arbeitest.</li>
<li>Glow Card – dein monatliches Extra. Jeden Monat 50 € Guthaben: Einfach shoppen, genießen, freuen - das sind 600 € im Jahr on top.</li>
<li>Lernen gehört bei uns einfach dazu. Ob Glowcademy, Lernzeit oder persönliche Förderung - wir investieren in dich, nicht nur in Zahlen.</li>
<li>Let’s Glow! 40 % Rabatt auf unser komplettes Sortiment - yes, wirklich alles.</li>
<li>Auszeit? Gönn dir. 30 Tage Urlaub + 1 persönlicher Feiertag + bis zu 10 Tage unbezahlten Urlaub, wenn du mal wirklich abschalten willst. Silvester ist on top auch frei!</li>
<li>Gesund? Bleibt so. Mit unserer betrieblichen Krankenversicherung bekommst du bis zu 600 € im Jahr für Extras wie Sehhilfen, Heilpraktiker oder Zahnreinigung zurück.</li>
<li>Für später ist auch gesorgt. Nach der Probezeit gibt’s 600 € Zuschuss zur Altersvorsorge - und wenn du selbst mit einzahlst, legen wir nochmal 20 % drauf.</li>
<li>Exklusive Vorteile nur für dich. Über unsere Corporate-Benefits-Plattformen sicherst du dir Rabatte und Goodies bei starken Partnern.</li>
<li>Teamspirit to go. Unser Glow25 Merch ist mehr als nur Stoff - er zeigt, dass du Teil von etwas Besonderem bist.</li>
<li>Kultur, die wirklich strahlt. Seit fünf Jahren in Folge sind wir als Top Company bei Kununu ausgezeichnet - ein echtes Zeichen für unsere starke, positive und gelebte Kultur.</li>
</ul>
<h2>Yay! Du hast es bis hierher geschafft!</h2>
<h2>Eine Sache liegt uns aber noch auf dem Herzen:</h2>
<p><strong>Trau dich</strong>, besonders, wenn du einer unterrepräsentierten Bevölkerungsgruppe angehörst. Auch wenn du nicht überall einen Haken setzen kannst, möchten wir dich ermutigen, dich trotzdem zu bewerben. Wir glauben, dass eine bunte Vielfalt von Perspektiven und Erfahrungen ein Team stärker macht - und je stärker unser Team ist, desto besser erreichen wir unsere Mission, Menschen zu mehr Energie im Alltag zu verhelfen.</p>

Creative Strategy Lead (all genders) - Paid Content

<h2>Welcome to Glow25!</h2>
<p>We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.</p>
<p>Our heartfelt mission: Glow moments that last — for our community and for us as a team.</p>
<p>Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.</p>
<p>Join Glow25 and help us redefine beauty. We’re excited to meet you!</p>
<h2>These are our current challenges and future goals:</h2>
<p>As the <strong>Creative Strategy Lead (all genders)</strong> at Glow25, you'll be the strategic and creative backbone of our <strong>paid media</strong> function. You combine a <strong>strong performance mindset</strong> with a <strong>c</strong> <strong>ombination of data driven and creative thinking</strong> and lead our Ad Creation team with clarity, energy, and focus. Your mission: to drive iterative, high-performing ad production.</p>
<p>You’ll develop cross-channel creative strategies (<strong>paid search, paid social, native ads</strong>), turn product insights and customer data into testable ad concepts, and orchestrate a smooth, data-driven creative workflow with your team of long and short form copywriters, video editors, project managers, and UGC creators.</p>
<h2>This is where we need your support:</h2>
<ul>
<li><strong>Team Leadership:</strong> You will take on direct leadership of our Ad Creation team – from copywriters and video editors to project managers.</li>
<li><strong>Creative Strategy:</strong> You are responsible for the strategic direction of our paid content across Meta, TikTok, Native, Google, and other platforms – aligned with performance and new customer acquisition goals.</li>
<li><strong>Briefing &amp; Testing:</strong> You translate campaign requirements into creative briefs and define testing roadmaps in close collaboration with Media Buying.</li>
<li><strong>Creative Operations:</strong> You coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow.</li>
<li><strong>Cross-Channel Alignment:</strong> You work closely with the Brand team to ensure a foundation of brandformance ads alongside more performance-driven content.</li>
</ul>
<h2>You have the following experience:</h2>
<ul>
<li><strong>MUST: Experience with</strong> UGC Ads, Image Ads, Video Ads, Advertorials, Sales Pages, Long form Content</li>
<li><strong>4–6 years of relevant experience in performance marketing or creative strategy</strong></li>
<li><strong>Strong understanding of Paid Social</strong> (Meta, TikTok) and/or Native Advertising</li>
<li>Experience in <strong>creative testing &amp; iteration</strong>: confident in analyzing performance KPIs like hook rate, CTR, ROAS</li>
<li><strong>Performance-first mindset:</strong> You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growth—no fine art, just full-throttle impact.</li>
<li>Proven track record in <strong>managing creative teams</strong> – ideally with direct leadership responsibility</li>
<li><strong>Solid grasp of digital funnel mechanics</strong> – from ad to landing page to conversion</li>
<li><strong>Skilled in prioritization, briefing, giving feedback, and leading retrospectives</strong></li>
<li>Strong communicator and <strong>stakeholder manage</strong>r – especially with Brand, Media, Product, and CRM teams</li>
</ul>
<h2>That's something you can look forward to:</h2>
<ul>
<li>Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.</li>
<li>Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.</li>
<li>Fully equipped from day one. Mac or Windows – you choose what works best for you.</li>
<li>Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.</li>
<li>Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.</li>
<li>Let’s Glow! Enjoy 40% off our entire product range – yes, everything.</li>
<li>Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!</li>
<li>Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.</li>
<li>Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.</li>
<li>Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.</li>
<li>Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.</li>
<li>Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.</li>
</ul>
<h2>Yay! You've made it this far!</h2>
<p>But there’s one more thing we want to say: <strong>Don’t hesitate!</strong> Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.</p>

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