Team Lead Influencer Marketing (m/f/d) - parental leave cover

Your tasks

Do you love influencer marketing, think strategically, and want to help grow KoRo’s brand awareness across Europe? We’re looking for a passionate individual to lead our international influencer marketing efforts within the Advertising team as part of a parental leave cover. In this role you'll lead the team and drive performance performance-orientated campaigns to success. Your responsibilities include:

• Strategic leadership and development of the international influencer marketing function within the Paid Marketing team.
• Planning and executing long-term, performance-driven international influencer strategies to increase KoRo's revenue goals at high efficiency.
• Identifying, selecting, and developing creative collaboration opportunities with relevant international influencers while achieving defined performance goals (KPIs).
• Maintaining and strengthening existing relationships with influencers to ensure sustainable and impactful partnerships.
• Further developing and optimizing the influencer CRM system to improve processes, tracking, and campaign performance.
• Managing budgets and ensuring efficient, ROI-focused allocation of financial resources.
• Analyzing and reporting on the performance and impact of influencer marketing initiatives.
• Collaborating closely with CRM, Brand, and Performance Marketing teams to seamlessly integrate influencer marketing into the overall marketing strategy.

Your profile

• Ideally, you can start as soon as possible. This position is a parental leave cover and therefore limited to approximately 13 - 15 months, depending on the actual start date.
• Several years of experience in influencer marketing with a performance focus with leadership experience.
• A degree in media management, marketing, communications, business administration, or a comparable qualification.
• You live in Berlin or nearby or you’re excited to relocate for this role.
• You speak fluent English (C1 level).
• Confident use of Microsoft Office (especially Excel and PowerPoint).
• You are well-versed in the social media landscape, understand performance goals, think strategically, and communicate clearly.
• You love challenges, take ownership, handle pressure well, and inspire others with your hands-on mentality.

What you can expect from us

• Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
• Extensive onboardings which will prepare you for your various and challenging tasks
• Flexible working hours and home office options to ensure a good work-life balance
• A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket
• Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX
• Optimal performance thanks to a modern MacBook
• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea
• 20 % discount in our KoRo online store
• Regular team events and joint activities as well as legendary company parties

Sounds good?

Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!