(Senior) Product Marketing Specialist (f/m/d)

The SNP Group isn’t just another SAP software and consulting firm. Our unrivaled platform streamlines transformation processes in ways that others can only dream of. As pioneers in data transformation, we revolutionize the way companies future-proof their system landscapes with our software platform SNP Kyano and the BLUEFIELD™ approach.

No matter your role, Starting at SNP offers you the opportunity to work with the best minds in the industry and develop unparalleled solutions trusted by some of the world’s largest companies. Leveraging our expertise to empower our customers to achieve their goals is what drives us as a team at SNP.

Activities

• Own the Product Launch Process: Plan and coordinate launches for specific SaaS-products/features in close collaboration with Product Managers and cross-functional teams
• Define Product Messaging & Positioning: Create compelling narratives, competitive positioning, and packaging strategies
• Enable Sales & Partners: Develop tools and training to support sales and partner teams, aligned with launch goals
• Champion Market Insights: Collect and synthesize customer feedback from internal teams and research to guide product strategy
• Run Win/Loss Program: Own a structured win/loss analysis for your product line to uncover buying behavior and competitive dynamics
• Track & Optimize Performance: Monitor KPIs, evaluate launch impact, and refine strategies based on results
• Ensure Internal Alignment: Act as the internal ambassador for your products, keeping teams informed on updates, taxonomy, and GTM plans

Requirements

• You have at least 5 years experience in product Marketing in the software environment, ideally related to SAP
• You bring a proven track record of successful product launches (sometimes multiple at the same time) and working with diverse stakeholders
• Strong analytics and data-drive decision making skills
• Excellent communication and negotiation skills to interact with different stakeholders internally and externally
• High degree of empathy for others’ perspectives and circumstances and ability to drive cross-functional commitment
• Willingness to travel

Application Process

• First call with our Talent Acquisition Team (30min online)
• Meet our Product Marketing Teamlead (60min online)
• Please prepare a short case study and present your results in a final call with the team