Senior Marketing Manager (m/f/d) B2B SaaS / AI & Energy for U.S. market

At etalytics, we are transforming how industrial enterprises manage energy. Our AI-powered energy management solutions serve **Enterprise, Industrial, and Data Center customers-**markets with complex buying processes and high-value outcomes. We help organizations reduce energy consumption, lower CO₂ emissions, and cut operational costs through advanced IoT, data analytics, and artificial intelligence.

As Senior Marketing Manager, you will play a pivotal role in strengthening our brand presence and driving market visibility with a particular focus on Account Based Marketing for key strategic accounts. You will translate complex, high-impact technology into clear, compelling narratives that resonate with decision-makers across enterprise, industrial, and data center segments.

Tasks

• Develop and execute data-driven, multi-channel Account Based Marketing strategies to increase brand awareness, engagement, and qualified pipeline growth across Enterprise, Industrial, and Data Center segments.
• Create, manage, and optimize high-quality marketing content, including case studies, blog posts, whitepapers, website content, and social media assets tailored to strategic segments.
• Plan and coordinate events and trade shows as a central element of demand generation and account engagement.
• Monitor campaign performance using analytics, optimize initiatives, and report on ROI and pipeline impact.
• Collaborate closely with Sales, Product, and Engineering teams to align marketing activities with business objectives and complex buying processes.
• Coordinate with internal stakeholders and external partners to ensure consistent brand positioning and messaging across all channels.
• Contribute hands-on within the Marketing & Sales team while helping shape strategic marketing priorities and processes.

Requirements

• Proven experience developing and executing marketing and Account Based Marketing strategies, ideally within B2B SaaS, technology, or data-driven environments.
• Strong understanding of the U.S. marketing landscape, including digital marketing, content marketing, SEO, PPC, and social media platforms.
• Native-level English communication and copywriting skills, with experience adressing U.S.-based strategic audience segments.
• Data-driven mindset with hands-on experience using marketing analytics/automation tools / CRM Systems such as Google Analytics, HubSpot, or comparable platforms.
• Demonstrated ability to plan and execute events as part of strategic demand generation.
• Ability to combine creative storytelling with performance-oriented, measurable marketing outcomes.
• Foundational knowledge of AI tools and their effective use in modern marketing workflows.

Benefits

• Purpose-driven work: Support industrial companies in becoming more efficient and sustainable
• Flexibility: Hybrid working with home office options and flexible working hours
• Team spirit: A supportive, collaborative environment with plenty of room for exchange and cooperation
• Community: Regular team events and shared activities
• Work-life balance: 30 days of vacation plus a flexible, agile work culture
• Well-being: Tax-free benefits card, subsidized local gym membership and the option of a job bike

Ready to make an impact?

Send us your CV (PDF) together with your earliest possible start date.

We can’t wait to meet you and shape the future of energy together!