Senior Demand Generation Manager

This is not a “run campaigns” role.

This is a build-the-engine role.

At VisioLab, demand generation is not about likes, reach, or brand colors. It’s about one thing: creating predictable, repeatable revenue.

We’re looking for a Senior Demand Generation Manager who thinks in systems, not initiatives, someone who knows how to turn budget into pipeline, pipeline into revenue, and data into decisions.

If you get excited about MQLs, SQLs, and closed-won-ratio, read on.

Activities

• Own TOFO growth with one clear goal: create qualified pipeline
• Design and run demand generation engines, not one-off campaigns
• Take full ownership of all Channels as a core
• Build and scale Account-Based Marketing (ABM) for target accounts
• Think deeply about the funnel: from first touch → MQL → SQL → revenue
• Work closely with Sales and the founders to align on ICPs, accounts, and messaging
• Test bold ideas, kill weak ones fast, and double down on what converts
• Track what matters: MQLs, pipeline, CAC, and revenue impact

You are not measured on activity. You are measured on outcomes.

Requirements

• 5+ years in marketing, with ~3+ years in B2B SaaS demand generation
• Proven experience building pipeline, not just awareness
• Deep hands-on expertise in:
• Paid Social / Paid Growth
• ABM (targeting specific companies, not broad personas)
• AI Tools / Building Agents
• Data Analytics & Funnel Optimization
• A builder mindset, you create value, not decks
• Strong commercial intuition: you understand how marketing turns into money
• Comfortable working internationally and across markets
• You care about revenue, not vanity metrics
• Fluent in German and English

Application Process

Two interviews with the founders.