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Marketing Manager (m/f/d)

nuwacom GmbH
location56 Koblenz, Deutschland
VeröffentlichtVeröffentlicht: Heute
Vollzeit

As Marketing Manager at nuwacom, you will take the lead in crafting and executing content-driven marketing initiatives that build brand awareness, drive engagement, and support our revenue goals. You’ll work closely with our Management on our mission of a tight collaboration between humans and AI.

Activities

  • Develop and own our content strategy, defining core storytelling themes, formats, and channel priorities in line with our positioning
  • Create high-quality content across channels – including blog articles, visuals, videos, landing pages, social posts, interview-based formats as well as internal communication
  • Collaborate with founders and the product team to turn product developments into clear, compelling narratives
  • Drive our presence on LinkedIn and other relevant platforms by crafting content that builds credibility, sparks conversation, and scales reach
  • Attend and translate live moments (e.g., events, customer conversations, team offsites) into valuable, multi-use content assets
  • Support the founders in developing their personal brand as a vehicle for company storytelling – through social content, keynote support, or interview prep
  • Ensure a consistent, high-quality brand voice across all content formats and platforms
  • Use insights and performance data to continuously refine our content mix

Requirements

  • 3+ years of experience in content marketing, editorial, or social media – ideally in a B2B SaaS setting or a fast-paced agency environment
  • A degree in Marketing, Communications, Journalism, or a related field is preferred
  • Strong writing skills and editorial judgement – with an eye for clarity, structure, visual quality and what drives engagement
  • Experience in developing social-first content (especially LinkedIn) and collaborating with executives
  • Solid understanding of SEO principles and how to apply them to increase content visibility and performance
  • Experience building relationships with influencers or industry voices to amplify reach and credibility
  • Hands-on understanding of video production – from ideation to publication
  • Ability to turn complex or technical input into relevant and accessible stories for business audience
  • A creative and collaborative mindset – paired with a drive to deliver content that contributes to measurable business outcomes
  • Interest in AI-related topics and a curiosity for how technology is shaping the future of collaboration
  • Fluency in German and English

Application Process

We start with getting in touch, followed by one or two interviews (video or on site), and end with a final chat to see if it’s a great fit for both sides.