Product Strategy: Lead the strategic direction and growth of the long-acting therapy and future pipeline products, ensuring alignment with overall business objectives.
Omnichannel Marketing: Design and execute an integrated omnichannel strategy, with a focus on digital innovation to maximize customer engagement and experience.
Customer Materials: Collaborate with EU/Global ViiV teams to deliver best-in-class, localized product materials tailored to customer needs.
Market Insights: Utilize market research and customer insights to inform agile strategies and optimize product performance.
Cross-Functional Leadership: Partner with diverse teams (marketing, sales, medical, market access, patient affairs) to ensure seamless execution of product plans and strategic alignment.
Performance Accountability: Monitor and drive product performance, leveraging analytics and data-driven decision-making
